Words have power
Emilio Méndez Bonetto
Actual Director of Saúl E. Méndez, co-founder of GuateÁmala and first president of Fundación Proyecto de Vida. Emilio has a degree in Tailoring and Design from the London College of Fashion. Since 1994 he has directed the reinvention of the Saúl E. Méndez brand. He has also directed social, urban and commercial initiatives such as: Despertemos Guatemala, 4 Grados Norte and Saúl Farmers Market. As a writer, he published the book “Totalmente ON”, an autobiography that reveals some secrets of the brand’s evolution.